Imakethe yemikhiqizo yokungakwazi ukuzithiba yabantu abadala ikhula ngokushesha. Ngenxa yokuthi izehlakalo zokungakwazi ukuzithiba ziyanda ngokuya ngeminyaka, abantu abampunga emhlabeni wonke banomthelela omkhulu wokukhula kwabakhiqizi bemikhiqizo ye-incontinence. Kodwa, izimo zezempilo ezifana nokukhuluphala ngokweqile, i-PTSD, ukuhlinzwa kwe-prostate, ukuzalwa kwengane nezinye izici nazo zandisa izenzakalo zokungakwazi ukuzithiba. Zonke lezi zici zezibalo nezempilo kuhlanganiswe nokuqwashisa nokuqonda okwandayo kwesimo, ukwenziwa ngcono komkhiqizo, ukufinyelela okungcono emikhiqizweni kanye nokwanda kwamafomethi wemikhiqizo konke kusekela ukukhula kwesigaba.
NgokukaSvetlana Uduslivaia, inhloko yesifunda yeResearch, Americas, kwa-Euromonitor International, ukukhula emakethe ye-incontinence yabadala kuhle futhi amathuba abalulekile esikhaleni akhona emhlabeni wonke, kuzo zonke izimakethe. “Le ndlela yokuguga ngokusobala ikhulisa isidingo, kodwa futhi isungula izinto ezintsha; emisha mayelana nefomethi yemikhiqizo yabesifazane nabesilisa kanye nokuqonda okudingekayo,” usho kanje.
Ezimakethe ezisathuthuka ngokukhethekile, ukwanda kwemikhiqizo ehlukahlukene okuhlanganisa nezixazululo ezithengekayo, ukufinyelela emikhiqizweni ngokukhuphuka kwezitolo kanye nokuqwashisa nokuqonda izimo zokungakwazi ukuzithiba kuyaqhubeka nokusekela ukukhula kwalezo zimakethe, uyanezela.
I-Euromonitor ilindele ukuthi lokhu kukhula okuhle kuqhubeke eminyakeni emihlanu ezayo futhi iphrojekthi ama-dollar ayizigidi eziyizinkulungwane eziyi-14 ekuthengisweni kwezitolo emakethe ye-incontinence yabantu abadala ngonyaka ka-2025.
Okunye okubalulekile ekukhuleni kwemakethe yabantu abadala abangakwazi ukuzithiba ukuthi iphesenti labesifazane abasebenzisa imikhiqizo yokuya esikhathini ukuze bangakwazi ukuzithiba liyehla unyaka nonyaka, ngokusho kukaJamie Rosenberg, umhlaziyi omkhulu womhlaba wonke kumcwaningi wezimakethe zomhlaba wonke uMintel.
“Sithole ukuthi u-38% ubesebenzisa imikhiqizo ye-femcare ngo-2018, u-35% ngo-2019 no-33% kusukela ngoNovemba 2020,” uyachaza. “Lokho kusephezulu, kodwa kuwubufakazi bemizamo yalesi sigaba yokwehlisa isigcwagcwa kanjalo nenkomba yokukhula okuzokwenzeka njengoba abathengi besebenzisa imikhiqizo efanele.”
Isikhathi sokuthumela: May-27-2021
