Ukwethulwa kwamanabukeni aqotho eminyakeni eyisishiyagalombili edlule njengokubhalisela amanabukeni okuqondile kumthengi kanye nokukhula kwawo okwalandela eminyakeni emibili eyalandela ekubeni abathengisi abakhulu e-US, kwaphawula isinyathelo sokuqala soguquko lwamanabukeni esisalubona nanamuhla. Ngenkathi izinhlobo ze-diaper eziluhlaza sezivele zikhona emuva ngo-2012, u-Honest wandisa izimangalo zokuphepha nokusimama futhi wakwazi ukuletha i-diaper eyayifaneleka kwezokuxhumana. Ibanga lamaphrinti anabukeni atholakalayo ongawakhetha nokukhetha ebhokisini lakho lokubhalisa elinabukeni elenziwe ngezifiso maduzane libe izitatimende zemfashini ezabiwe kuwo wonke ama-akhawunti emidiya yezenhlalo yeminyaka eyinkulungwane.
Kusukela lapho, sibonile ukuvela kwemikhiqizo emisha eyenziwe yalandela izici ezifanayo, ezithole indawo yazo engxenyeni yeprimiyamu kodwa zisanda kukhula ukuze zihlole inkambiso entsha ye-mastige: izimpahla ezingabizi ezimakethwa njengezinethezeka noma ze-premium. Imikhiqizo kazwelonke i-P&G kanye ne-KC bethule eyabo imigqa ephezulu yamanabukeni ngo-2018 nango-2019, ngokulandelana, nge-Pampers Pure kanye ne-Huggies Special Delivery. Futhi ukwenza isimangalo esigabeni se-premium kusanda kwethulwa i-Healthynest, ukubhaliswa kwe-diaper “okusekelwe esitshalweni” okuhlanganisa namathreyi omsebenzi wezingane; I-Kudos, i-diaper yokuqala yokuba ne-topsheet yekotini engu-100%; kanye ne-Coterie, amanabukeni amunca kakhulu asebenza kahle kakhulu. Ukwethulwa okusha okubili okubonise ukukhula okukhulu emkhakheni we-mastige i-Hello Bello (imakethwa “njengemikhiqizo yezingane eyi-premium, esekelwe ezitshalweni, ethengekayo”) kanye ne-Dyper, amanabukeni e-bamboo viscose eco-friendly angafakwa umquba ezikhungweni zokwenza umquba wezimboni. Okusha kulesi sikhala esiqhudelana kakhulu amanabukeni e-P&G's All Good asungulwe ngokukhethekile e-Walmart, anenani elifanayo nele-Hello Bello.
Iningi lala mabhrendi emisha kunokuthile afana ngalo: Inani lengezwe ngezinxephezelo zomthwalo wemfanelo emphakathini, ukwanda kwezimangalo ezisekelwe ezokuphepha (i-hypoallergenic, i-chlorine-free, “non-toxic”), uchungechunge lokuhlinzeka oluzinzile ngokusebenzisa izinto zezitshalo noma ze-PCR, noma ukuguqulwa okunamandla avuselelekayo.
Yiziphi Izindlela Eziyinhloko Zokuhamba Ngokuhamba Phambili?
Ukugxila ezithakweni zemvelo nezici abazali abangazijabulela okuhlanganisa izithuthukisi ezihlobene nokusebenza, ubuhle obufana nokuphrinta okujabulisayo noma okwenziwe ngokwezifiso kanye namabhokisi akhethiwe okubhalisele umzali, kuzoba phambili ekufuneni kwabathengi. Nakuba i-niche encane yabazali beminyaka eyinkulungwane izoqhubeka nokufuna amanabukeni aluhlaza (futhi babeke imali yabo lapho isimo sabo sikhona), iningi lomfutho obheke ekusimameni lizoqhubeka livela kuma-NGO kanye nabathengisi abakhulu abahlangabezana nemigomo ye-ESG, kunokuba kube nabathengi abambalwa abanolwazi.
Isikhathi sokuthumela: May-27-2021
